SALOMON is proud to have their International Athletes visited the Philippines on the week of April 16 to 23, 2012. Iker Karerra, one of the top Ultra-trail Runners in the World & Edu Martinell, International Trail Runner & International Social Media Manager arrived in Manila last April 16 for The North Face 100 Race in Benguet last April 21-22.
I was fortunate these them met during the launch of Salomon at R.O.X in BGC as they introduced the latest and the upcoming products of Salomon. Sharing some photos of them.
Salomon, the innovative outdoor brand, Introduces XR Mission, All terrain trail running shoes with speciﬁc men’s and women’s designs and constructions. XR Mission is for for runners who train regularly and vary their workouts.
Light, ﬂexible, unbelievably comfortable, the XR Mission is the newest member of Salomon’s award-winning XR family of door to trail running shoes. “The XR Mission is a trail running shoe for people who want to
take their training seriously and want lightweight and ﬂexibility,” explains Jeff Dill, Salomon’s Product Line Manager for Trail Running Footwear.
The XR Mission is not simply a slimmed-down version of the very popular (but higher mileage) XR Crossmax. New from the ground up,
XR Mission is light and responsive with a women’s speciﬁc version. The heart of the shoe is the OS muscle and tendon, Salomon’s patented cushioning midsole and energy returning tendon system. It cushions shocks while improving heel to toe transition, making the shoe simply easier to run in. With a Contagrip™ outsole, XR Mission naturally adapts to variances in terrain, aproviding great grip and rebound on any surface.
XR Mission has a host of comfort features that speciﬁcally address the most critical issues runners typically contend with. Sensiﬂex™ is a soft mesh fabric, coated with ﬂexible TPU and placed on the metatarsal area of the foot. This provides great foot support in the forefoot, but reduces bunions that occur in about 30% of runners. Add internal Sensiﬁt and Quicklace, and the Mission adapts comfortably to almost any foot.
XR is also speciﬁcally tailored to the morphology and motion of men and women, respectively. XR Mission Women is the ﬁrst shoe built with Women’s Speciﬁc Ride. In addition to a speciﬁc last shape, asymmetrical ﬁt that wraps medially to support a higher arch and taller instep,
common among women, and thicker foam around the heel, XR Mission Women has more and deeper ﬂex grooves to accommodate a lighter average weight and more rigid foot, also common in women. “Developing the XR Mission was very much two different projects,” explains Dill. “Although they look similar, it was critical throughout the process to deﬁne speciﬁc ﬁt and performance characteristics for each gender. We have given women a shoe that is designed for them in every way.”
Salomon was founded in 1947 in the heart of the French alps. Since then, we’ve been creating innovative products to enhance the performance of athletes.
Salomon is available at:
R.O.X. Branches – Bonifacio High Street, Ayala Cebu, Marquee Mall, Camp John Hay Baguio. Toby’s Branches – Mall of Asia, SM The Block. Res-Toe-Run Branches- Abreeza Davao, Festival Mall Alabang, Galleria, Glorietta, Naga, Trinoma, Nuvali. Olympic Village- North Edsa, Alabang Town Center. Travel Club Branches- Rockwell, Trinoma. Bratpack Branches- CDO, Davao, Embarcadero, Nuvali. Duty Free Philippines. NAIA Terminal 3. The Starting Line Westgate Alabang.